For the 2023 Arizona SuperBowl, FritoLay created pop-up experiences all around downtown Phoenix free for the community to enjoy. One of those experiences was TOST, a pop-up restaurant by Tostitos.

Our founding artist NNUZZO designed and painted a custom exterior mural as the backdrop to the entrance. The design played with shadows and patterns from the well known silhouette of Camelback Mountain, which is central to the Phoenix Metro area. The mural was designed within 2 weeks and painted in 2 days to help transform the space.

Project in collaboration with New Creatures, who helped produce the event.

Photos by Ryan Neal Cordwell