Sidewalk Saturday is a pop-up market located at The Churchill in downtown Phoenix, Arizona. This popular market features a wide-range of makers, artists, and local vendors from around the valley and aims to bring together community and support small businesses.

We decided to create a double-sided pop-up mural. One side has the abstracted desert landscape as an “instagrammable” feature wall and the backside is the community mural where we invited attendees to add a piece to the artwork. We later revealed the logo of Sidewalk Saturday to become the signage for future events.

Photos by Alexandra Cocca and BarterforChange